:root{--ink:#102f2a;--green:#123e35;--paper:#fbfcf8;--accent:#d7ee8a;--muted:#53645e;--line:#d5ddd6}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:16px;line-height:1.6}a{color:inherit;text-underline-offset:5px}a:focus-visible,summary:focus-visible{outline:3px solid #a85c19;outline-offset:6px}h1,h2,h3,h4,p,figure{margin:0}h1,h2{font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.045em;line-height:1.07}h1{font-size:clamp(3.4rem,6.2vw,6.8rem)}h2{font-size:clamp(2.5rem,4.2vw,4.7rem)}h3{font-size:1.65rem;line-height:1.25;letter-spacing:-.025em}h4{font-size:1.12rem}em{font-weight:400;color:#52805d}p{margin-top:1rem}small,.footnote,figcaption{font-size:.875rem;line-height:1.6;color:var(--muted)}small{display:block}img{max-width:100%;height:auto}ul{padding-left:1.2rem}li{margin:.65rem 0}.wrap,.header,footer,.home{width:min(1280px,calc(100% - 112px));margin:auto}.header{min-height:100px;display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);gap:24px}.brand{display:flex;align-items:center;gap:8px;text-decoration:none;font-size:2.1rem;font-weight:700;letter-spacing:-.075em;line-height:1}.brand-dot{color:#6d9257;margin-left:-7px}.header nav{display:flex;gap:30px;font-size:.95rem}.header nav a{text-decoration:none}.header nav a[aria-current]{border-bottom:2px solid var(--green)}.eyebrow{font-size:.78rem;font-weight:700;letter-spacing:.16em;margin:0 0 24px}.lead{font-size:1.25rem;line-height:1.65;color:var(--muted);margin-top:28px}.home{padding-top:60px}.home-intro{position:relative;max-width:1000px}.home-intro h1{font-size:clamp(3.4rem,5.6vw,6rem)}.choices{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:50px}.choice{padding:34px 38px;text-decoration:none;display:flex;flex-direction:column;transition:transform .15s}.choice:hover{transform:translateY(-3px)}.demo-choice{background:var(--green);color:white}.pitch-choice{background:#e9eedf;border:1px solid #d5dfc8}.choice-top{display:flex;gap:20px;align-items:center;font-family:Georgia,serif;font-size:1.8rem}.choice-top span{font:700 .75rem Arial,sans-serif;letter-spacing:.12em}.choice h2{font-size:2.6rem;margin-top:20px}.choice p{max-width:440px;margin-top:14px;line-height:1.65}.choice-link{border-bottom:1px solid currentColor;align-self:flex-start;padding-bottom:4px;margin-top:28px;font-weight:700}.choice small{margin-top:22px;color:inherit;opacity:.82}.home-bottom{display:flex;align-items:center;justify-content:space-between;gap:25px;padding:32px 0 55px}.home-bottom span{font-size:.75rem;font-weight:700;letter-spacing:.1em}.home-bottom p{font-size:.9rem;margin:0;color:var(--muted)}footer{padding:35px 0;border-top:1px solid var(--line);display:flex;gap:24px;align-items:center;flex-wrap:wrap}footer .brand{font-size:1.6rem}footer p{margin:0;flex:1;font-size:.875rem;color:var(--muted)}footer>a:not(.brand){font-size:.875rem}.pitch-hero{padding:80px 0 90px;display:grid;grid-template-columns:1.5fr .75fr;gap:75px;align-items:center}.hero-note{background:var(--green);color:var(--paper);padding:38px;align-self:end}.hero-note>p{font:1.65rem/1.4 Georgia,serif}.hero-note small{color:#c5d7ca}.connection{display:flex;flex-direction:column;align-items:flex-start;gap:0;margin:32px 0}.connection span{font-size:.95rem}.connection i{height:25px;border-left:1px solid #799b85;margin-left:15px}.connection strong{font:2.1rem Georgia,serif;color:var(--accent)}.actions{display:flex;gap:26px;align-items:center;flex-wrap:wrap;margin-top:32px}.button{display:inline-block;background:var(--green);color:white;text-decoration:none;padding:14px 22px;font-size:.95rem;font-weight:700}.text-link{font-weight:700;font-size:.95rem}.chapter-nav{position:sticky;top:0;z-index:5;background:var(--paper);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.chapter-nav>div{width:min(1280px,calc(100% - 112px));margin:auto;display:flex;justify-content:space-between;gap:24px;padding:18px 0;overflow:auto}.chapter-nav a{white-space:nowrap;text-decoration:none;font-size:.875rem}.section{padding:95px 0}.section-heading{margin-bottom:50px}.problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:90px;margin-top:45px}.large-copy{font-size:1.65rem;line-height:1.5;max-width:470px}.story{border-left:1px solid var(--line);padding-left:38px}.story p:first-child{margin-top:0}.story small{margin-top:20px}.product-section{background:#f0f3ec;padding:90px 0}.product-row{display:grid;grid-template-columns:.8fr 1.2fr;gap:65px;align-items:center;padding:45px 0;border-top:1px solid #cbd6cb}.product-row h3{font:2.4rem/1.13 Georgia,serif;margin-top:20px;letter-spacing:-.035em}.product-row p,.product-row li{color:#3e5149}.product-row .text-link{display:inline-block;margin-top:12px}.pill{font-size:.7rem;font-weight:700;letter-spacing:.09em;display:inline-block;border:1px solid currentColor;padding:5px 10px}.product-row figure{background:white;border:1px solid #d9dfd8;padding:12px;box-shadow:0 15px 35px #153d3010}.product-row img{display:block;width:100%}.product-row figcaption{padding:12px 7px 2px}.reverse{grid-template-columns:.8fr 1.2fr}.principles{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;padding-top:35px;border-top:1px solid #cbd6cb}.principles p{color:var(--muted);margin-top:6px}.split{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:start}.split>div>p{max-width:530px}.steps{margin:0;padding:0;list-style:none}.steps li{display:flex;gap:30px;border-bottom:1px solid var(--line);padding:18px 0 23px;margin:0}.steps span{font:2rem Georgia,serif;color:#75906b}.steps h3{font-size:1.3rem}.steps p{margin-top:7px;color:var(--muted)}.example{margin-top:65px;background:#e9eedf;padding:35px 40px}.example p:not(.eyebrow){max-width:940px}.example small{margin-top:18px}.business{background:var(--green);color:#fff;padding:90px 0}.business em{color:var(--accent)}.business .split{align-items:center}.business .split>div>p{color:#d3dfd5}.business-rule{border-top:1px solid #56766b;padding-top:22px}.price{border:1px solid #769384;padding:38px}.price .pill{color:var(--accent)}.amount{font:5.5rem/1.1 Georgia,serif;letter-spacing:-.04em;margin-top:28px}.amount span{font:1rem Arial,sans-serif;letter-spacing:0;display:block;margin-top:12px}.math{border-top:1px solid #769384;border-bottom:1px solid #769384;margin:32px 0 18px;padding:20px 0;display:flex;flex-direction:column;gap:5px}.math strong{font-size:1.3rem}.price>p:last-child{font-size:.875rem;color:#d3dfd5}.market>strong{font:5.5rem/1 Georgia,serif;letter-spacing:-.05em}.market-math{margin-top:26px;padding-top:25px;border-top:1px solid var(--line)}.market-math p{font-size:.875rem;color:var(--muted)}.positioning{margin-top:65px;padding-top:35px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:90px}.positioning p{margin:0}.pilot-section{background:#e9eedf;padding:90px 0}.pilot-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:70px;margin-top:50px}.pilot-numbers{display:flex;gap:55px;margin-top:25px}.pilot-numbers strong{font:4.5rem/1.1 Georgia,serif;letter-spacing:-.04em}.pilot-numbers p{margin-top:8px}.pilot-plan>p{font-size:.875rem;color:var(--muted)}.measures h3{font-size:1.3rem}.measures li{margin:14px 0}.outreach{display:grid;grid-template-columns:1fr 1fr;gap:80px;border-top:1px solid #c5d1bd;margin-top:50px;padding-top:35px}.org-list{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:1fr 1fr;gap:16px}.org-list li{padding:12px 0;border-bottom:1px solid #c5d1bd;font-weight:700;margin:0}.footnote{margin-top:24px}.team-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:45px;margin-top:50px}.team-grid article{border-top:1px solid var(--line);padding-top:28px}.initials{display:flex;align-items:center;justify-content:center;width:65px;height:65px;background:#e9eedf;font:1.65rem Georgia,serif;margin-bottom:25px}.team-grid h3{font-size:1.45rem}.degree{font-size:.875rem;font-weight:700}.team-grid article>p:last-child{color:var(--muted)}.roadmap{margin-top:80px;padding-top:35px;border-top:1px solid var(--line)}.roadmap ol{padding:0;list-style:none;display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.roadmap b{text-transform:uppercase;letter-spacing:.13em;font-size:.75rem;color:#52765c}.roadmap h3{font-size:1.3rem;margin-top:14px}.roadmap p{color:var(--muted)}.closing{background:var(--green);color:white;padding:80px 0}.closing p:not(.eyebrow){max-width:660px;font-size:1.2rem}.light{background:var(--accent);color:var(--ink)}.sources{padding:35px 0}.sources summary{cursor:pointer;font-size:.9rem;font-weight:700}.sources details p{font-size:.875rem;color:var(--muted)}.skip{position:absolute;top:-100px;background:white;padding:12px;z-index:10}.skip:focus{top:10px}
@media(min-width:1500px){.home-intro h1{font-size:6rem}.home{padding-top:75px}}
@media(max-width:1000px){.wrap,.header,footer,.home,.chapter-nav>div{width:calc(100% - 56px)}.pitch-hero{gap:35px;grid-template-columns:1.3fr .8fr}.hero-note{padding:25px}.pitch-hero h1{font-size:4.2rem}.split,.problem-grid,.positioning,.outreach{gap:45px}.product-row{gap:35px}.choice{padding:28px}.pilot-grid{gap:35px}.team-grid{gap:25px}}
@media(max-width:700px){html{scroll-padding-top:75px}.wrap,.header,footer,.home,.chapter-nav>div{width:calc(100% - 40px)}.header{min-height:80px}.brand{font-size:1.8rem}.brand img{width:28px}.header nav{gap:20px}.home{padding-top:40px}.home-intro h1{font-size:3.35rem}.lead{font-size:1.1rem;margin-top:22px}.desktop{display:none}.choices{grid-template-columns:1fr;margin-top:32px;gap:18px}.choice h2{font-size:2.3rem}.choice{padding:28px}.home-bottom{align-items:flex-start;flex-direction:column;gap:10px;padding:28px 0 40px}footer{gap:18px}footer p{flex-basis:calc(100% - 120px)}.pitch-hero{display:block;padding:45px 0}.pitch-hero h1{font-size:3.4rem}.hero-note{margin-top:40px;padding:30px}.hero-note>p{font-size:1.5rem}.connection{margin:25px 0}.chapter-nav>div{gap:26px;padding:16px 0}.section,.product-section,.business,.pilot-section{padding:60px 0}.section-heading{margin-bottom:30px}h2{font-size:2.75rem}.problem-grid,.split,.product-row,.reverse,.pilot-grid,.outreach,.positioning{grid-template-columns:1fr;gap:32px}.problem-grid{margin-top:24px}.large-copy{font-size:1.35rem}.story{padding-left:23px}.product-row{padding:32px 0}.product-row h3{font-size:2.2rem}.principles{grid-template-columns:1fr;gap:24px}.example{padding:28px;margin-top:40px}.eyebrow{font-size:.75rem;margin-bottom:20px}.price{padding:28px}.amount{font-size:4.5rem}.market>strong{font-size:4.5rem}.positioning{margin-top:45px}.pilot-grid{margin-top:32px}.pilot-numbers{gap:35px}.pilot-numbers strong{font-size:3.5rem}.org-list{gap:14px}.team-grid,.roadmap ol{grid-template-columns:1fr;gap:28px}.team-grid{margin-top:32px}.team-grid article{padding-top:24px}.initials{float:left;margin:0 20px 20px 0;width:55px;height:55px}.team-grid article>p:last-child{clear:both}.roadmap{margin-top:45px}.closing{padding:55px 0}.closing h2{font-size:2.8rem}.actions{gap:22px}.sources{padding:30px 0}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.choice{transition:none}}